When you’re thinking of selling your home, it’s important to understand the type of real estate market we’re in. But regardless of the activity in the market, it’s crucial that you understand why you are selling. Answering this ‘why’ question will impact many factors in your selling strategy including your asking price, the time and money you put into preparing your home for the market, how your home is marketed, as well as your negotiation strategy,
Defining why you are selling your home will help you clarify your goals as a seller.
Here are some questions to ask yourself to understand ‘why’ and your selling motivations:
Do you want to sell your home, or do you need to sell it?
Do you have immediate plans to buy another home? This could be the case if you’re downsizing or moving up.
Do you know how current activity in the real estate market is impacting sellers? If you need more information before answering this question, talk to one of our experienced REALTORS®.
What are your priorities? When you think about selling your home are you more focused on the money you can get for it, or the length of time it will take to sell?
Have you thought about potential terms and conditions of the sale? Which are your “must-haves” versus “like-to-have”?
Once you truly understand why you are selling, it’s important to share that information with your REALTOR®. Your selling motivation is valuable information that can be used to create your selling strategy.